SEO stands for Search Engine Optimization, which refers to the practice of optimizing a website or online content to increase its visibility and ranking on search engine results pages (SERPs) for specific keywords or phrases.
SEO can have a significant impact on your business as it can improve your website’s visibility to potential customers who are actively searching for products or services related to your business. By ranking higher on SERPs, you can attract more traffic to your website, which can lead to more leads, conversions, and revenue.
Moreover, SEO can help you establish credibility and trust with your target audience by improving your website’s user experience, content quality, and authority. This can result in better engagement, customer retention, and brand loyalty.
Overall, SEO is a critical aspect of digital marketing, and investing in it can help your business stay competitive in today’s online landscape.